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A plant ball for meat-lovers
Small things can make a big difference. Take our new plant ball, for example. It has the great taste and texture of the IKEA meatball but only 4% of the climate footprint. That means it’s just as delicious – only smarter. Have a bite!
Get ready for kick-off
The new plant ball joins the growing family of IKEA meatballs and will launch in November 2020. In the restaurants, the dish will be served with quinoa and seasonal vegetable, cream sauce, lingonberry jam and peasat at the same low price.
What’s a plant ball?
Good question! The IKEA plant ball has the taste, look and feel of our beloved meatball – only without the meat. Beyond being a delicious vegetarian alternative to our meatball, it also has a dramatically lower impact on the environment. One twenty-fifth of the climate footprint, to be precise. That means it’s just as delicious – only smarter. Have a bite!
The meatball reimagined
The plant ball is proof that a less meaty future can be just as delicious, whether you’re a meat-lover or not. Made with pea protein, potatoes, onion, oats and apple, it has the taste and juicy bite of the IKEA meatball – minus the meat. Instead, the perfect meaty taste is achieved by adding umami flavours, like mushroom, tomato and roasted vegetables.
Try this at home
In the IKEA restaurants, the plant balls will be served with mashed potatoes, cream sauce, lingonberry jam and peas, just like the traditional meatball plate – and at the same low price. Of course, the HUVUDROLL plant ball will also be available from the Swedish Food Market in our stores. Curious? Bring it home and eat it any way you like!
A whole new ballgame
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IKEA works hard to deliver on our ambition to be climate positive by 2030. One piece of the puzzle is increasing the proportion of plant-based food – such as the all-new plant ball. Going greener is important for us all, whether we’re meat lovers, flexitarians, vegetarians or vegans. “At IKEA, we sell 1 billion meatballs a year. Imagine if we can convert even some of those into plant balls. That’s a real tangible reduction in our climate footprint.” - Sharla Halvorson, Health & Sustainability |
