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Ingka Group: refers to INGKA Holding B.V. and its controlled entities. 

IKEA China: refers to IKEA (China) Investment Co., Ltd. and all legal entities invested by this company for IKEA Retail business in mainland (for the purpose of this Privacy Policy, excluding Hong Kong, Macau and Taiwan) of the People's Republic of China (hereinafter referred to as “China”). 

IKEA franchise system: refers to Inter IKEA Systems B.V., the owner of the IKEA Concept and worldwide IKEA franchisor, other IKEA companies which are responsible for supply and communication, and other IKEA franchisees.

Online channel: refers to all touchpoints provided by IKEA China that can be accessed or used via internet, including but not limited to IKEA China website (, IKEA mobile application (IKEA App), IKEA Tmall store, “IKEA” WeChat mini-program, “IKEA Food” WeChat mini-program, “IKEA Family”  WeChat mini-program, “IKEA Family” TikTok mini-program, “IKEA Family Membership Event” WeChat mini-program, “IKEA Store Service” WeChat mini-program, “IKEA Inspiration Plus” WeChat mini-program, “IKEA Family Membership Parking” WeChat mini-program, and other online services governed by this Policy. Please refer to Annex 1 for more online channels and their operators.

Personal information: refers to various types of information recorded in electronic or other ways that is related to an identified or identifiable natural person, including but not limited to name, address, mobile phone number, and ID number, etc. but excluding anonymized information.

Marketing communication: refers to the communication sent to the customers for promotion and marketing of products or services via channels including but not limited to phone call, e-mail, instant messaging, and social networking by IKEA China, such as the information about store activities, service or product promotion. The information that must be sent to the customers for providing services, such as logistics information and recall hints are not marketing communication. 

Sensitive personal information: refers to personal information that, if leaked or used illegally, may easily lead to an infringement upon the human dignity of a natural person or endangerment of the safety of his/her body or property, including biometric, religious beliefs, specific identity, medical and health care, financial accounts, whereabouts and other information, as well as the personal information of minors under 14 years of age. Sensitive personal information is marked in bold and underline to draw your attention to it.

How do we use Cookie and similar technologies?

The use of Cookie

Our website and App possess a variety of practical Cookie functions, so we will store small data files named Cookie on your computers or mobile devices. Cookie files are small files that usually contain identifiers, site names, and some numbers and characters. With Cookie, our website and App can store the activity information during your visit, so as to enable you to search the information more conveniently and quickly when you log in our website and App for another time. For instance, we will use Cookie to remember your personal surfing preference like your preferred language setting, and static the volume of the visitors.

Cookies could not be used to "filch" the information about you and your computer systems, so you do not have to worry about personal privacy issues. We will not use cookies for any purpose other than those described in this policy. You can manage or delete cookie files according to your preferences. For more information, please refer to

Web beacons and pixel tags
In addition to Cookie, we will also use other similar technologies such as web beacons and pixel tags on our website and App.

On our website and App, we will calculate user visits and collect user preferences with beacons and pixel tags. 

In our e-mails, there may be URL linking to our website or/and App. If you click the link, we will track this click, so as to help us to understand your product or service preferences, thus improving our services. If you refuse such a track of your activity, you can unsubscribe from our mailing list at any time.

Will your personal information be shared, processed by third parties, transferred or disclosed

Share with Third Party
As Ingka Group is a multinational company, based on the demands of operations and management, your personal information may be shared within Ingka Group, thus enabling us to provide you with better services. 

Additionally, Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, and they have assigned other IKEA companies to develop range, supply and communication. Together with IKEA franchisees, Ingka Group improves and develops IKEA to be more relevant and inspiring. So according to our business needs, your information might be shared within IKEA franchise system to provide you a better service. We will share with our affiliates after making disclosure to you or obtaining your individual consent or based on other lawful bases on a case-by-case basis.

We promise that all shared information is limited to your necessary personal information, and the sharing will be subject to this Privacy Policy; if we intend to change the using and handling purpose of your personal information, we will ask for your consent again. In the meanwhile, we will strictly comply with the requirements for cross-border transmission of data as stated in the relevant laws and regulations. For details, please refer to “How is your personal information transferred globally?” in this Privacy Policy. 

We will not share your personal information with any company, organization or individual other than Ingka Group or entities within IKEA franchise system, except:

1. We may share your personal information with your explicit consent: After obtaining your explicit consent, we will share your personal information with other parties. 

2. We may share your personal information in accordance with the laws and regulations, or mandatory requirements from government authorities. 

3. We may share your personal information with the authorized partners: solely for the purpose stated in this policy, some of our services will be provided by the authorized partners. We may share your personal information with our partners, to provide better customer service and user experience. We list the circumstances where we share your personal information with the authorized partners. For any details please refer to Third Party List. 

For companies, organizations and individuals who we share your personal information with, we will sign a strict confidentiality agreement with each of them and ask them to handle your personal information in accordance with our instructions, this privacy policy and any other relevant confidentiality and security measures. 

In order to provide you with relevant products and/or services, we may engage third-party service providers to assist us in providing relevant operation and service support. We will send your personal information that can identify you (such as your name, contact information, email address, device ID etc.) to our suppliers, service providers or other partners supporting our business for them to provide logistics service, delivery service, installation service, technical service, marketing communications pushing, analysis of how our services are used, measurement of the effectiveness of advertising and services and customer service, etc. For example, the types of personal information our partners are entrusted to process may include the following types:

(1) Logistics service provider: In order to fulfill your order, we need to share the  consignee's name, contact information, address and order information provided by you with the logistics service provider in order to provide delivery services for you;

(2) Authorized partners for advertising and data analysis services: We do not share your personal information that can identify you (such as name or email address by which you can be contacted or identified) with partners who provide advertising and data analysis services unless with your permission. We may share your device information and browsing information, etc., with our data analytic partners in order to provide you with personalized content and improve the quality of our services. For the purpose of monitoring the effectiveness of IKEA's advertising, we may engage third-party partners to collect information about your device and clicks and views on our ads and services;

(3) Installation service provider: In order to provide you with installation services, we need to share the name, contact information, address and order information provided by you with the installation service provider in order to provide you with installation services.; and

(4) Technical service providers: IKEA IT AB, for example, as a software and technical service provider, may remotely access your personal information from abroad when providing technical service.

We will not transfer your personal information to any company, organization or individual, except: 

1. Transferring with your explicit consent: After obtaining your explicit consent, we may transfer your personal information to other parties; 

2. During merger, division, dissolution or bankruptcy liquidation, if the transfer of personal information is involved, we will require the new company or organization holding your personal information to continue to be subject to this policy; otherwise, we will ask the company or organization to seek for permission from you. We will comply with the corresponding notification and other obligations in accordance with the law.

Public disclosure
We will only publicly disclose your personal information in the following circumstances: 

1. When with your separate consent. 

2. When we need to disclosure based on legal requirements: As required by laws, legal procedures, lawsuits or mandatory requirements of government authorities, we may publicly disclose your personal information. 

Third-party codes and SDKs
We may introduce into our products or services a third-party product or service that has the function of collecting personal information. Currently, Software Development Kit provided by third parties have been deployed in some of services or functions on our online channels. Click Third Party List and check the detail of SDKs that collect your personal information. By your usage of such services or functions on our online channels, you agree that your personal information specified in the above List would be directly collected and processed by the third parties. To protect your personal information, we will conduct security assessment on the third parties and the deployed SDK.

How will your personal information be protected?

Techniques and measures we taken to protect your personal information. 
We have taken security measures conforming to the industrial standards to protect the personal information you provide and to prevent the data from being accessed, disclosed publicly, used, modified, damaged or lost without authorization. We will take all reasonable and practicable measures to protect your personal information. 

We also require all personnel who may access to your personal information to perform the corresponding obligations of confidentiality. People who fail to perform these obligations may be investigated for legal responsibility or be forced to terminate the cooperative relationship. 

The Internet is not an absolutely secure environment, and additionally, it’s not certain if the E-mail, instant messaging, social software and other communication means with other users are fully encrypted. Therefore, we suggest that you set up complex passwords and pay attention to your personal information security when using such tools. 

At the same time, we will always try our best to guarantee the information security during the management, technical processing and other processes to prevent the personal information from being leaked illegally, or from being used, disclosed, modified or deleted without authorization, e.g. in the process of information transmission, we use network security layer software (SSL) to encrypt the transmission of the information you enter to minimize the risk of interception of the information. We will be committed to implementing effective and sound measures over your personal information, to protect it from the harm of various predictable accidents. 

Where a personal information security incident occurs unfortunately, we will timely inform you as required by the laws and regulations of: the basic information and possible influences of the security incident, the treatment measures we have taken or will take, suggestions for you to prevent and reduce the risks by yourself, the remedial measures for your, etc. We will timely inform you of the related condition of the incident via mail, letter, telephone, pushed notification and other means. Where it is difficult to inform the subjects of the personal information one by one, we will publish an announcement in a reasonable and effective way. 

Meanwhile, we will also actively report the treatment result of the personal information security incident as required by the authority. 

Preservation and retention of your personal information 

We only retain your personal information within the minimum period which is necessary for the fulfillment of the purposes stated in this policy. Meanwhile, we will also preserve your personal information with adherence to the mandatory provisions about retention period that rising from applicable laws and regulations. For instance, according to the requirements from E-commerce Law of the People's Republic of China, your purchase information including the details of your purchased products and/or services shall be well-kept for no less than 3 years from the date the purchase placed. Upon the expiration of such retention period, we will delete or anonymize your personal information as required by applicable laws.

How do we handle personal information of the minors?

IKEA China will not actively seek or collect personal information of minors under the age of 18. However, when we provide the services specially designed for the minors, such as Småland children play area and IKEA Children Passport, we may collect the personal information of minors under 18 from their parents or other guardians directly, with explicit authorization from the parents or other guardians, according to the principles of clear purpose and minimum necessary information. 

Before using our services, please make sure you’re an adult, or you can use our services under the direction of your parents or guardian. The parents or guardians should carefully read our Privacy Policy before providing us with the information of the minors, so as to take better care of the children. 

IKEA will not send any marketing communication to the minors. In case we find that we have collected the personal information of minors without the prior permission from their parents or other guardians, or guardians of minors require us to delete the information of minors, we will manage to delete the related information as soon as possible.

How is your personal information transferred globally?

In principle, the personal information collected and generated in the People’s Republic of China will be stored in the People’s Republic of China. Since Ingka Group is a multinational corporation, our technical and administrative personnel located outside of China may, only if necessary, have access to your personal information stored in China based on the needs for group operation and management. Only after we acquire your separate authorization and satisfy requisite conditions required by laws and regulations, your personal information may be transferred to an overseas jurisdiction beyond the country/region where you use the products or services. 

Such jurisdiction may have different data protection laws, or even no related law available. Under such circumstances, we will ensure to protect your personal information to an extent equivalent to that in the People’s Republic of China. We will always guarantee information security during the management, technical processing and other processes, to prevent your personal information from being harmed by various predictable accidents.

How do we update this policy?

We may modify this policy occasionally, so as to timely reflect the changes in the national laws and regulations and the adjustment of our service policies. If you continue to use our services, it shall be considered as your agreement with the related adjustment of this Privacy Policy. 

We will not reduce the rights you should enjoy according to this Privacy Policy without your explicit consent. For significant changes, we will also provide more notable notifications (For certain services, we will send the notices via E-mail to indicate the specific changes in this Privacy Policy). 

The material changes referred to in this policy include but are not limited to:

1. There are significant changes in our service, such as the purpose of processing personal information, the type of personal information processed and the usage mode of personal information; 

2. There are significant changes in our ownership structure, organizational structure or other aspect, such as change of owners due to business adjustment, merger and acquisition in bankruptcy proceeding; 

3. The main objects of the sharing, transfer or public disclosure of personal information have changed; 

4. Your rights in terms of personal information processing and the manner of exercising the rights have changed significantly; 

5. There are changes in the responsible department, the contact information and the complaint channels for personal information processing security; 

6. The personal information security impact assessment report indicates high risks. 

We will archive the old versions of this policy for you reference.

Any doubt

In case of any doubt or dissatisfaction about this policy or your personal information in our possession, please feel free to contact us via following customer service hotline. Generally, we will reply in 15 business days. 

IKEA China Customer Service Hotline: 400-800-2345

IKEA China Customer service E-mail:

Meanwhile, we also set up the personal information protection department. You could contact the department directly if your doubts or issues are not well settled down by the customer service hotline. The contact email address is and the contact address is 4th Floor, Building 3A, South District, Tianhua Information Technology Service Park, No.195 Long Tian Road, Xu Hui District, Shanghai.


This Privacy Policy is written both in Chinese and English languages. Both versions shall be equally authentic. Where there is a discrepancy between the Chinese and English versions, the Chinese version shall prevail.

You agree that any dispute caused by this policy between you and us (hereinafter referred to as “dispute”) shall be governed by the laws of the People’s Republic of China, except for the rule of conflict. Unless otherwise prohibited, you agree that any and all disputes, claims and proceedings arising out of or connected with it, directly or indirectly, shall be submitted to the court with jurisdiction at Xuhui District, Shanghai, and be resolved in accordance with laws of the People’s Republic of China.

Annex 1:List of Online Channel Operators

Online Channels



IKEA E-commerce (China)Co., Ltd.

Room 401, 4F, No.128 Caoxi Road, Xuhui District,



"IKEA" WeChat mini-program
IKEA Tmall official flagship store
"IKEA" WeChat official account IKEA(China)Investment Co., Ltd.

3F, No.550 Lingyu Road, Pudong New Area,


"IKEA Family" WeChat official account
"IKEA China Recruitment" WeChat official account
"IKEA China News Center" WeChat official account
"IKEA China Corporate Service" WeChat official account
"IKEA Food" WeChat mini-program
"IKEA Family" WeChat mini-program
"IKEA Family Membership Event" WeChat mini-program
"IKEA Store Service" WeChat mini-program
"IKEA Inspiration PLUS" WeChat mini-program
"IKEA Family Membership Parking" WeChat mini-program


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