Spot your towel at the beach from a mile away
There is nothing subtle about these new VÅGSJÖN towels. They are bright. Very bright. They are also super soft against your skin, thanks to the solid terry. And the woven stripes are both absorbent and dry in a flash.
A rug that blooms all year
This new KÄRRKNIPPROT bath mat is a colourful and flowerful dream for anyone young at heart. Its thick pile and floral shape make your feet cheer with joy every time you step on it. Fluffy, soft, and cosy – and machine washable for all of life’s messes.
Our bathroom textiles include towels that dry you quickly, and bathroom rugs that keep your feet away from the cold floor. These soft everyday treats come in different sizes, colours and styles. Because, while they’re waiting for their moment of glory, we think they should look good, too.