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Eldin Topic

Manager Sales & Supply Support, Logistics

“I see that I can inspire my co-workers to develop themselves.”

Manager Sales & Supply Support Eldin Topic

How did you get started in IKEA and what have you done so far?
I started at the distribution centre in Älmhult as a forklift driver and I worked there for six years. Two years ago I started at an IKEA store as a logistics co-worker. Then I joined an “aspirants” programme and found a new job with Sales & Supply Support. All my life I’ve worked with logistics. I’m very comfortable in logistics, but I wanted something more challenging. That’s why I chose to leave my comfort zone. This new job gives me steps into the world of sales, which is interesting.

Why did you want to work with IKEA?
I was studying, so I needed somewhere to work. After working in the distribution centre I took the chance to go for the IKEA store, even though my salary was less. I started with summer job in store for six hours a week. I took the chance, hoping that I could turn it into something more.

What are the most inspiring responsibilities or tasks you have in your current role?
I get inspired by making my co-workers feel that they can do more and develop. But it’s up to them. I can’t do it for them. I will give them the opportunities and the support they need. But they have to take the step themselves. Inspiring them is very important to me. The customer is our biggest responsibility. Every day we are looking to fulfil the expectations of the customer. And I always say to my co-workers that they are not just moving pallets. To me they are moving people’s dreams. It’s not just driving a forklift and then going home.

What advice would you give someone thinking about this job?
You shouldn’t choose your job. Choose your manager.

What is your favourite aspect of the IKEA culture and values?
I really like that we offer products for all kinds of people, from ones with lot of money to ones without. We are always looking for better solutions. Not only cheaper, but better for our customers. It’s like every step we take is for the customer, not for ourselves. We want to meet their expectations. Managers in IKEA are good at seeing the potential in each and every person. Sometimes we are capable of things that we didn’t recognise in ourselves. When I was working as a co-worker I never thought of being a manager. But my manager saw it and sent me to the “aspirant” programme. That’s something that’s quite unique about IKEA.

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