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We want all our wool to be responsibly sourced

How will we do this?

To ensure that the wool we use is sourced in a responsible way, we need to work to secure full traceability of the wool used in our supply chain. That means we will need to know where all our wool comes from, so that we can support positive animal welfare throughout the entire wool value chain.

Reasons to choose wool

  • Wool is renewable, biodegradable and recyclable
  • Wool is a natural, durable and strong material
  • Wool ages beautifully and is resistant to stains
  • Wool is highly thermal and breathable
  • Wool dyes easily, so we can create many beautiful and varied design styles for you to choose from
"Wool is an awesome product because the sheep produce it naturally, and it’s the ultimate sustainability because they just keep growing it."
Paul Smith

Trust in natural materials

We love our range of natural materials, and so do our customers. Being a durable, natural and strong material, wool is perfect for a wide range of products like throws, cushions and rugs.

See all handmade rugs
"We need to rethink the way we design, produce and how we can reuse plastic material for products in IKEA."
Erik Ljungblad

Follow the journey

See how the wool from sheep in New Zealand is shipped to India to be transformed into beautiful rugs, before ending up in your IKEA store – and maybe in your home.

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