Our fascination with life at home is what makes us IKEA – and never has it been more important than it is now. It’s why we talk to thousands of people each year about what makes life at home better for them, so we can help them to not just survive there, but to thrive.
Through this fascination, we’ve built our special knowledge. Of the feeling of home. Of the emotional needs we have in it – including privacy, comfort, ownership, belonging and security. And of how designing the IKEA range based on our Democratic Design principles means affordable, accessible, sustainable solutions for all. Ultimately, all this allows us to understand people’s needs and dreams today, so we can meet them where they need us, tomorrow.