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¥10 is a fortune! Join the Soft Toy Campaign! - IKEA

2010-10-01

During a period of eight weeks from December 24, 2009 through February 21, 2010, for every soft toy sold in each of IKEA’s seven stores in China, IKEA will donate ¥10 to UNICEF to support projects carrying out early child development in remote areas of China.
As one of UNICEF's largest corporate partners, IKEA has been a key global member of the soft toy campaign since 2003. As of 2008, IKEA has totally donated 16.7 million Euros