With what’s most important at heart
Children are the most important people in the world. That’s why we always have their perspective at heart, in all things we do. We want it to be easy to create a home that’s practical and playful, safe and imaginative – allowing for lots of together time (and for playing astronaut on one’s own).
Over the years we’ve learned a lot about all good that comes out of playing, for kids and grown-ups alike. Play stimulates creativity and makes us less stressed, and it’s an inherent, necessary part of growing up. Since we also know that home is the most important playground, we’ve made it our mission to make every kid’s personal space as playful as themselves. And it doesn’t matter if it’s their own room or a corner of the lounge.
The Play Report 2017 reveals five key motivators of why we play, as well as seven emerging play trends. In our research, we’ve found that play is unanimously seen to be a power for good, but we have also found that people around the world believe play is undervalued in modern day life.
Behind the scenes: Play (PDF)
See the full 2017 IKEA Play Report here (PDF)