Let’s change the narrative around refugees
Every human being has value. At IKEA, we want to play our part in building a society where all thrive and feel welcome – no matter who they are or where they come from. That’s why we’re making a commitment to change the narrative around refugees and highlight refugee stories.
Why change the narrative?
Refugees can face barriers when arriving in a new country, including not knowing the language and being unfamiliar with the culture. This makes it harder to integrate – which can reinforce negative misconceptions and make businesses reluctant to give employment opportunities. This needs to change.
- IKEA Retail will roll out skills for employment programmes for 2,500 refugees across 30 markets by the end of 2022. The aim is to prepare participants for employment; so far, we’ve reached 847 refugees in 22 countries – and on average, 60 percent of participants found jobs after the programme.
- Since 2017, IKEA has been working with the non-profit Jordan River Foundation (JRF) as a response to the war in Syria. So far, the collaboration has created jobs for around 250 refugee women and local women in Jordan.
- On World Refugee Day 2021, Ingka Group announced a long-term Changing the Narrative campaign. Our hope is to create a movement to challenge perceptions about refugees.