Babies are superbly designed. Better than anything a company could make. The best anyone can do is to design things that work perfectly with babies, helping them to grow safely and naturally. A lot of companies claim to be baby experts. IKEA designers and product developers have a perspective that’s a little different: a baby is part of a family, and if everyone who cares for the baby is feeling good, the baby will feel good. It’s not just about your baby – it’s about baby and you. Together.