“I grew up in a house in the middle of the forest, surrounded by wild and magical nature. Christmas was celebrated traditionally, and this inspired me when designing my products in the VINTERFINT and STRÅLA collections. I wanted to convey a genuine sense of craftsmanship where wooden elements create a natural connection to the forest. I also wanted to celebrate the warmth of Christmas with a modern twist. The result is products that combine nostalgia, tradition and a big dose of joy."