JOFRID Throw, dark blue-grey, 150x200 cm

¥ 249.00

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The cotton and linen material and earthy colours made from natural dyestuff, make the fabric more beautiful and loved over time – just like your favourite pair of well-worn jeans Read More
Dyed by nature
Mountains and sea, earth and sand, trees and plants. People have always been fascinated by nature's colours and harnessed them to dye clothes and other textiles. We've revived this tradition and use agricultural waste such as plant leaves and stems to give the JOFRID textile series its warm, natural colours. This is how we can create beautiful products while reducing our environmental impact, so that our planet can continue to inspire us with its colours.
Catherine Larsson, one of our material experts within textiles, knows pretty much all there is to know about textile dyeing techniques. "I heard of the new method and found it interesting for us. Textile dyes are usually oil-based, but the dye we use for JOFRID is based on completely natural and renewable resources that look like and function in the same way as chemical dyes," says Catherine.

Reviving a sustainable tradition

The method reduces negative impacts on the climate, human health and our natural resources ─ among other things due to lower greenhouse gas emissions during manufacturing and transport. "But the most important things may not be the exact figures, but that we at IKEA want to be part of a positive change and contribute to a new way of thinking surrounding sustainability,” says Catherine. “We don't always have all the answers, but we always want to be better. In this case, we want to revive an older tradition when people didn't let anything go to waste and were very inventive when it came to recycling and reusing what nature has provided.”

Reducing our environmental impact

The JOFRID series consists of curtains, throws and cushion covers in earthy and bluish shades. By using nature's own dyes, we can create beautiful textiles with long lifespans while we reduce our environmental impact ─ so that nature can continue to delight, inspire and fascinate us in the future too.

JOFRID Throw, dark blue-grey, 150x200 cm

¥ 249.00