“The inspiration for BLÅVINGAD submarine comes from my love for Wes Andersson, Life Aquatic and Jacques Cousteau. So I started by imagining what features were needed and then created a character for every room. I’ve also hidden some fun details that leave room for the imagination. The result is a platform for creativity – a world that children can take over and bring to life by creating their own stories. The possibilities are endless in the unexplored world of the ocean."

Surfing dolphins, curious turtles and playful octopuses. When we created the BLÅVINGAD collection, we were inspired by the big deep sea – an enchanted world that triggers the imagination of children of all ages. Diving into another world and being absorbed by its wonders is both fun and a way to broaden the horizon. Just like a giant blue whale that floats off to explore the sea.