We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.

We want to reduce the amount of new material in our soft toys. Using recycled polyester as filling, and thereby giving new life to used plastic, is one way. That’s why we’ve embarked on an exciting journey with our new range of soft toys. Our goal is to fill as many soft toys as possible with recycled polyester – without compromising on safety or quality.