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Let’s play – it’s vital for all of us

Play is for everyone, every day – when we do it we connect, create, recharge, escape and explore. That’s why, during our IKEA Let’s Play for Change campaign, we’ve made our stores playful places to be. Because we want to show you how play makes everyday life more playful.

Play is so vital that the UN Convention on the Rights of the Child declares that every child has a right to it. Yet millions of children across the world are denied this fundamental right to play and develop in a safe, secure environment. Through our Let’s Play for Change campaign, the IKEA Foundation has partnered with six leading organisations to provide even the most vulnerable children with safe places where they can play, develop and simply enjoy being kids.

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