How do we collect and use your personal information
We provide various products and services. We’re always dedicated to creating a better everyday life for the many people. When you use our product or access to our service, we will only collect and process your personal information for the following purposes described in this policy.
Collection and procession of personal information:
In order to provide you with products or services, we need to collect and use some necessary personal information from you. If you do not provide the relevant personal information or disagree on such information collection and use, our relevant products or services may not function properly or we may be unable to provide you with the relevant products and/or services. The specific channels, scenarios and functions for or in which your personal information will be collected and used are including:
(I) IKEA China website (ikea.cn), IKEA APP and “IKEA” WeChat mini-program
A. Online shopping services and experience:
- Create/Login an account: You may visit IKEA China website (ikea.cn) without creating or login an account. When you shop on our online channel, you need to create an account to be the user first and login into the account. When you create or login into the account, your mobile phone number shall be provided (or authorized to be accessed by us through e surfing) and depending on the registration or login method you choose, you may also need to provide your email address or WeChat account information. You will also be asked to set up or enter a password to protect your account. SMS authentication code will be sent out to you via your provided mobile phone number in order to verify your identity. Meanwhile, you may choose to link your account with your IKEA Family membership, thus enabling you to enjoy the corresponding membership benefits. If you forget your password, we will collect your email address or mobile phone number to reset your password.
- Online shopping and payment: When you shop on our online channels and pay for the products or services you ordered, you need to fill in the consignee’s name, delivery address, and mobile phone number in the online generated order for the purpose to deliver the products or services to you. The order will also specify the system-generated order number, information about the purchased products or services, the amount of payment, and your payment method; Meanwhile, we’ll collect your email address for the convenience to send you the VAT invoice in e-version if you require it. After your order is placed, you can make payment in a manner provided by third-party payment institutions (including Alipay, WeChat pay and Unionpay). Your order number and the amount of payment will be shared with the third-party payment institutions so that they can confirm your payment instructions and then make payment. If you choose to bind your bank card at third-party payment institutions to realize the payment, your necessary bank card information including bank card number etc., will be obtained by them directly.
- Products searching and displaying: In order to let you search for the products and services you need quickly and display the relevant information to you in best way, we will collect your Favorites, wish list, or searching records, browsing history that left when you visit or access our online channels, as well as the IP address and device information. Device information are referring to the information including the device name, device model, device ID (IDFA/Android ID/IMEI/UUID/OAID/IDFV/MAC address), operating system and application version, language setting, resolution ratio, service provider network ID (PLMN) and browser type. We will also use the personal information aforementioned for the purpose of continuously improving and optimizing the searching and personal displaying function.
Based on your above information and other personal information you chose to provide, we will conduct data analysis, predict your preferences, and push personalized recommendations to you on the IKEA China website, IKEA APP and "IKEA" WeChat mini-program. We may also send you marketing information or conduct personalized marketing communications by phone call, instant messaging, email and social networking. Whereas your explicit consent obtained, we may communicate with you through the "Yixiaojia" corporate WeChat account.
You could close the personalized displaying function on IKEA China website through clicking “My Personal Profile”– “Personalized recommendation” if you don’t want to be shown with any recommended products on IKEA China website.
You could close the personalized displaying function in IKEA App or “IKEA” WeChat mini-program through clicking “Setting up” – “Privacy” – “Personalized recommendation” if you don’t want to be shown with any recommended products on IKEA App or “IKEA” WeChat mini-program.
You may choose whether to accept us, our affiliated companies or service providers to send marketing communication to you by phone call, E-mail, SMS, printed materials or other means.
You can update the subscription options of marketing communication from IKEA Family on IKEA China website mobile, IKEA App and “IKEA” WeChat mini-program.
-Set up “my profile” – “SMS from IKEA Family” on IKEA China website mobile
-Set up “Mine” – “Setup” – “Privacy” – “Accept SMS from IKEA Family” on IKEA App
-Set up “Mine” – “Setup” – “Privacy” – “Accept SMS from IKEA Family” on “IKEA” WeChat mini-program
You can unsubscribe from the marketing SMS by replying with 0; and you can unsubscribe from the marketing E-mail through the unsubscribe link.
You can also contact us according to the following contact method set out in the section “Any Doubt” to update the subscription options of marketing communication.
- Online experience: You could comment or publish pictures of the products or service sold or offered online through the inspiration function or other comment functions we provide you on our online channels. We will collect and review these comments or pictures you submit for publishing. Please think carefully and determine whether to publish the comments or pictures if they have any personal information even sensitive personal information of you or others. When you release comments or pictures that have personal information of children, please ensure you’ve got the prior consent from the minors and their guardians.
You can use the online IKEA planner and “shopping list” which is provided on our online channels to make your shopping easier and improve your shopping experience. While using these functions, you can log on to our online channel with your account, and we will associate your design scheme created in the online IKEA planner and/or your online shopping list with your account and store them for future use.
B. Whole room design or kitchen design service
Through the IKEA whole room design or kitchen design reservation service provided by our online channels, Customer Support Centre hotline or online customer service, you could reserve, consult and experience IKEA whole room design or kitchen design service. Your personal information including name, mobile phone number, service store, house information, budget, scheduled time of fit-out and design preference will be collected when we provide you the service for the purposes to communicate with you and to deliver the design solutions that satisfy your requirements and preference. Also, we will share your reservation information with the research company and conduct a satisfaction survey on you via telephone at your option.
C. IKEA Business Network Member
Through the corporate service provided by our online channels, you could receive remote corporate procurement service, bulk procurement service, prepaid card procurement service, delivery service, assembly service, installation service and commercial space design service. When you create or login into the account, your mobile phone number shall be provided (or authorized to be accessed by us through e surfing) and depending on the registration or login method you choose, you may also need to provide your email address or WeChat account information. You will also be asked to set up or enter a password to protect your account. SMS authentication code will be sent out to you via your provided mobile phone number in order to verify your identity. While providing relevant services, we will collect business contactor’s name, mobile phone number, gender, contacts and service store for the purpose to communicate with you. Also, we will share your reservation information with the research company and conduct a satisfaction survey on you via telephone at your option.
D. IKEA Family Membership
When you create the account on our online channel, you could also register as a member of IKEA Family parallelly. SMS authentication code will be sent out to your provided mobile phone number or you will be asked to authorize access via WeChat to verify your identity. We’ll collect your email address for the convenience to send you the VAT invoice in e-version if you require it. Meanwhile, for the purpose of providing you personalized marketing communication, you can supplement your additional personal information in membership profile, including your name, gender, date of birth, address, plan of home decoration, the fact of whether having children, whether your children are 18 or older, month and year of birth of your children, and stores about which you prefer to receive pushes, etc.. Those information will also help us to conduct data analysis and research, thus improving our products and services.
You could enjoy the member benefits after your registration to be the IKEA Family member. Those benefits include but are not limited to special discount and activities for family members, point mall. We will collect and use your family membership card number, member tier, member title, point details, etc. so that we could provide you the corresponding member benefits.
(II) Other IKEA WeChat mini-programs (including “IKEA Food” WeChat mini-program, “IKEA Family” WeChat mini-program, “IKEA Family Membership Event” WeChat mini-program, “IKEA Inspiration Plus” WeChat mini-program, “IKEA Family Membership Parking” and “IKEA Store Service” WeChat mini-program, etc.)
A. “IKEA Food” WeChat mini-program
- Online ordering and payment: in order to provide you with convenient online ordering service, we need to collect your geographic location information to locate the nearest stores; if you are not convenient to provide geographic information, you can manually select the stores where you want to place order; in order to prepare your meal, we will provide your order information to the stores. After your order is placed, you can make payment in a manner provided by third-party payment institution (i.e. WeChat pay). Your order number and the amount of payment will be shared with the third-party payment institution so that it can confirm your payment instruction and then make payment. If you choose to bind your bank card at third-party payment institution to realize the payment, your necessary bank card information including bank card number etc. will be obtained by it directly.
B. “IKEA Family” WeChat mini-program
C. “IKEA Family Membership Event” WeChat mini-program
- Whole room design or kitchen design service: please refer to the relevant description of whole room design or kitchen design service in “(I) - IKEA China website, “IKEA” App and “IKEA” WeChat mini-program”.
- Signup and purchase in offline events: in order to provide you with signup service and purchase service in offline events, we need to collect your name and mobile phone number. After your order is placed, you can make payment in a manner provided by third-party payment institution (i.e. WeChat pay). Your order number and the amount of payment will be shared with the third-party payment institution so that it can confirm your payment instruction and then make payment. If you choose to bind your bank card at third-party payment institution to realize the payment, your necessary bank card information including bank card number etc. will be obtained by it directly.
D. “IKEA Inspiration Plus” WeChat mini-program
- Rental remodelling: You can get the opportunity to remodel your house through the rental remodelling service provided by our online channels. In this process, we need to collect your name, gender, age, province, city, mobile phone number, email address, type of work (9am-5pm/regular overtime/freelance), whether you can coordinate time to cooperate with filming on weekdays, and the specific situation of the house to be remodelled, so that we can contact and communicate with you and provide you with a design solution that satisfy your requirements and preferences.
- Goodies Trial: You can get the opportunity to try IKEA products through our goodies trial service provided by our online channels. In the process, we need to collect your name, mobile phone number and delivery address to contact you, communicate with you and delivery the products.
- Trial Comment: You could post comments or pictures of the products or service sold or offered in our “Goodies Trial” service through the comment functions we provide you on our online channels. We will collect and review these comments or pictures you upload or post. Please think carefully and determine whether to post the comments or pictures if they have any personal information even sensitive personal information of you or others. When you release comments or pictures that have personal information of minors, please ensure you’ve got the prior consent from the minors and their guardians.
E. “IKEA Family Membership Parking” WeChat mini-program
- Location and parking payment inquiry: In order to enable you to quickly locate the shopping mall and use related services, we will collect your geographic location information and nearby shopping mall information. If you want to pay for parking or check related information, you can do so by entering your license plate number.
F. “IKEA Store Service” WeChat mini-program
- Whole room design or kitchen design service: please refer to the relevant description of whole room design or kitchen design service in “(I) - IKEA China website, “IKEA” App and “IKEA” WeChat mini-program”.
- Corporate service: please refer to the relevant description of IKEA Business Network Member in “(I) - IKEA China website, “IKEA” App and “IKEA” WeChat mini-program”.
- IKEA family membership service: please refer to the relevant description of IKEA family membership service in “(I) - IKEA China website, “IKEA” App and “IKEA” WeChat mini-program”.
- Location of Store: in order to provide you with the above service, we need to collect your geographic location information to locate the nearest stores; also you can select the stores at your own discretion.
(III) IKEA WeChat Official Account
Creation of/Login onto Account
When you want to browse content in our WeChat official account, we will collect your WeChat nickname, Open ID/Union ID and other information through WeChat.
(IV) “IKEA Family” TikTok mini-program
- Whole room design or kitchen design service: please refer to the relevant description of whole room design or kitchen design service in “(I) - IKEA China website, “IKEA” App and “IKEA” WeChat mini-program”.
- IKEA family membership service: please refer to the relevant description of IKEA family membership service in “(I) - IKEA China website, “IKEA” App and “IKEA” WeChat mini-program”. When you feed back to us, you may need to provide your mobile phone number or allow us to access to your device storage.
(V) Offline Shopping Service and Experience
A. Offline Shopping
When you shop in our offline stores, if you order services like delivery, installation, and kitchen measurement, we will collect your necessary personal information including name, delivery address, contact information (such as mobile phone number and email address), etc. to provide you corresponding service; when you purchase and pay for products or services, we will collect your information about payment method, the purchased products or services, the associated order batch number, the payment amount, etc.; if you present the IKEA Family membership card at the time of purchase, we will also associate the purchase information with your membership card, so as to provide you with after-sales services and membership benefits such as points; if the products or services that you purchase or use require real-name registration in accordance with the requirements of relevant laws and regulations, we may ask you to provide real-name information such as name, ID card number, and mobile phone number for verification.
B. Borrowing service:
In order to contact the borrower when necessary, we will ask you to register your name and contact information when borrowing items or resources from our offline stores.
C. Free WiFi:
In accordance with the requirements of the relevant laws and regulations, when you use our free WiFi, we will take security measures such as real-name authentication with SMS messages, online behaviour auditing, and log retention, and we will also provide public security bureau with interfaces conforming to technical standards of the public safety industry. In the meanwhile, in order to improve your shopping experience, we will record the location and duration of your use for internal operational data analytics.
(VI) Children related service:
A. Småland children play area:
In order to contact children’s parents or guardians when children play in the play area in a timely manner, and for the purpose of parents’ or guardians’ identity checking when they take back their children, we will collect children’s basic information include children's name, age, special requirement, as well as the names and mobile phone number of parents or guardians.
B. Children Passport:
We provide the IKEA Children Passport to those family members who have children. Members, as the parents or guardians, could choose to apply and register for the passport for their children, whereby they could participate in our specific children activities and obtain relevant marketing communication in future. Children’s name, birthday, etc. maybe required in the application or registration as necessary. We will only use the personal information of children collected by us to push children-related personalized marketing communication to guardians with their explicit consent. To learn more about how we handle and protect the information about the minors, please refer to “How do we handle personal information of the minors”.
(VII) Consulting and After-sales
A. Customer service via service hotline, live chat and email:
In order to provide you with more convenient and personalized services, we will match your personal information and historical complaint records based on your calling phone number, email address, or online account. Our co-workers responsible for customer support may contact you via the provided calling phone number and email address in order to complete specific customer service.
B. After-sales service:
In order to confirm and solve your issues, we will check the relevant online account information and/or IKEA Family membership information, as well as the relevant order information, and historical records about consultation and complaints with your personal information and purchase receipt.
C. Verification of Identity
In order to secure the safety of your account, co-workers from customer support will verify your identity with the information that with regard to your online account, IKEA Family membership or your purchase receipt. When you request customer service and after-sales service related to your order, we will check your order information.
(VIII) Conduct internal audit, survey, data analysis and research, and to improve our products or services
In order to enable us to conduct internal audit, survey, data analysis and study, we may use the personal information you have provided or authorized, e.g. your real name, contact information, delivery address and email address, records of your purchase of IKEA products or services as well as any other information you decide to share to us according to minimization and necessity principle. The corresponding survey, analysis and research will help us to improve IKEA products and services, thus providing you with the products and services that can better meet your needs.
You may permit us to access your personal information by activating permissions at your own discretion
To provide you more convenient and personalized product or service, and to improve your experience, we offer you additional functions on our online channels which will collect and process your personal information. You could still access to basic browsing, searching and shopping functions online if you don’t provide such personal information, while you may not enjoy the extra user experience that bought by the additional functions. Additional functions include:
(i) Personalized recommendations based on location information:
When you have allowed us to access to your geographic location information, we will only collect the details and then recommend you IKEA stores or pick-up sites nearby, create store shopping list, display pages that more match your needs and create delivery address quickly according to where you are. We only collect your geographic location in real time and do not combine it with other information to store details of your whereabouts.
(ii) Camera-based additional functions:
You could enjoy the function of scanning, AR, photo taking, profile update and pictures uploading in communication with customer supports co-workers by activating the camera access.
(iii) Additional functions based on photo album (image gallery) accessed and pictures uploaded:
When you enable us to access your photo album (image gallery), you could then upload photo and pictures successfully and further experience functions like scanning, profile update, comments leaving, product identification, pictures or files uploading in communicating with customer supports co-workers.
(iv) Additional functions based on storage access to device:
To ensure the stable operation of IKEA app, we need to have the access to your device storage. We will read or write necessary information such as pictures, files, crash log information, etc. from or into your device storage space when you grant us the access. The purpose is to release information to you or record the crash log information locally, or provide you with the functions like scanning, profile update, comments leaving, product identification, pictures or files uploading in communicating with customer supports co-workers.
(V) Additional functions based on clipboard
You could copy and share the product information or SMS authentication code by activating the clipboard access.
(vi) Additional functions based on calendar
When you enable us to access your calendar, you could then make activity appointment and receive the reminder.
The above additional functions require that you allow us to access to relevant permissions on your device so that we could collect and use the necessary information and provide the functions. You could open or close above-mentioned permissions in your device settings. Further, some other functions on our online channels or the Software Development Kit (hereinafter referred to as “SDK”) provided by our third parties may need to obtain your other device permissions. Click and check the detail Permission List.
You shall be fully aware that we do not need your authorization to collect and use your personal information in the following circumstances:
1. When it is necessary for the conclusion or performance of a contract to which that individual is a party;
2. When it is necessary for complying with our duties or obligations under law;
3. When it is necessary for responding to a public health emergency or for protecting the life, health and property safety of a natural person in the case of an emergency;
4. When personal information is processed within a reasonable scope in order to carry out any news reporting, supervision by public opinions or any other activity for public interests;
5. When the personal information which has already been disclosed by the individual or otherwise legally disclosed is processed within a reasonable scope in accordance with law; and
6. Other circumstances stipulated by laws and administrative regulations.
Obtaining your personal information from a third party
We may obtain the account information shared under your authorization from a third party, for example your WeChat account portrait, WeChat nickname, Open ID, Union ID. We will bind your third-party account with your account on IKEA China online channels after you agree to this privacy policy, whereby we could enable you to directly log in and use our products and/or services with a third-party account.
If you place an order at IKEA Tmall's official flagship store, or if you join the store membership through IKEA Tmall's official flagship store and then bind it with your IKEA membership card, Tmall will share your order information such as mobile phone number, delivery address, products purchased and other de-identified personal information with us in accordance with the Tmall Privacy Policy. We will first confirm the legality of the source of your personal information based on the agreement with a third party, and then use your personal information under the premise of complying with relevant laws and regulations.
Rules for using your personal information
We may use your personal information for the following purposes:
• We will use your personal information in accordance with this Privacy Policy for the purposes of providing our products and services;
• To ensure the stability and security of services, we will use your personal information for identity authentication, security precaution, fraud monitoring, prevention or prohibition of illegal activities, risk reduction, and archival and backup purposes;
• We may use your personal information to conduct data analysis, in order to help us to improve products and services, thus providing you with the products and services that can better meet your needs;
• We may share your personal information with government agencies, judicial authorities or authorized third parties in accordance with laws, regulations or regulatory requirements; and
• We will conduct statistics on the use of our products and/or services and may share such statistics data (which excludes your personal information) with the public or third parties to show the overall trend of use of our products and/or services.
If we use your personal information for other purposes not covered by this policy, we will ask for your consent in advance or based on other legal basis.