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IKEA Family – home of the largest family in the world

Some clubs are for the select few, but IKEA Family is for everyone. From those whose homes are their passion, to those who are just starting out and need a helping hand. Just by being a member you’ll receive discounts on many products, free Oops-assurance and we even treat you to a free hot drink every time you visit. And lots more. You can also expect a few surprises along the way. Because we know it’s nice to feel appreciated.

A woman with a smile on her face is sitting in a sofa in the living room while reading a magazine.

Welcome to IKEA Family

If you like IKEA, you will love IKEA Family. In our club no idea is too big or too small. We get it, sometimes you need some encouragement in order to go from being a dreamer to a doer. But that’s what family is for. Together we will bring your ideas to life.

Our club is not like most loyalty clubs where members are rewarded only on purchase. The more you spend, the more you get. We try to be different. You see, our goal is to reach, inspire and reward the many people. People with small wallets but big dreams.

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A young man dressed in black walking around in an IKEA store carrying a yellow shopping bag.

Our members deserve more

We reward members that spend money with us, but we value the ones that spend their time with us as highly. When you get involved in our club, share your ideas and tell us about yourself, we treat you with personalised rewards. That is our way of saying thank you for being an engaged family member.

Like in any family, we believe a healthy relationship starts with giving. We therefore offer member benefits without expecting anything in return. We also share our home furnishing know-how in order to offer you inspiration, advice and support. Our goal is to make sure you as a member succeed in creating your dream home.

A black and white photo of a young Ingvar Kamprad standing in a studio holding an IKEA chair.

Where it all started

IKEA Family was launched in the Linköping store in Sweden in 1984. But the foundations, of what is today one of the largest customer clubs in the world, were set already back in 1952 when IKEA founder, Ingvar Kamprad, started the first IKEA customer club, “Silverklubben”.

Ingvar saw the importance of having an ongoing and strong relationship with IKEA customers and through the club he would communicate with them directly and learn about their needs and wants.