宜家家居官网-宜家电商-提供客厅，卧室，厨房，各类家居灵感和产品解决方案- IKEA

Personal Information Protection Policy

Version Number: V2.0

Release Date: January 30, 2026

Effective Date: February 6, 2026

This Policy applies to the various products and services provided by IKEA China, including but not limited to offline and online shopping experiences and the customer services related thereto, IKEA Club membership services, product promotion activities, and the distribution of promotional materials (collectively, the “Products and Services”). 

IKEA China (“we”, “us”, or “our”) places great emphasis on the protection of your personal information. When you use our Products and Services, we will process and safeguard your personal information in accordance with this Personal Information Protection Policy (this “Policy“).

Please read and fully understand the terms of this Policy, especially those provisions highlighted in bold. If you have any questions regarding this Policy, you may contact us using the contact details provided herein.

This Policy is updated as of January 30, 2026, and will take effect on February 6, 2026. During the period between January 30, 2026 and February 5, 2026, for newly registered users, or users who believe that the updated Personal Information Protection Policy are more beneficial, we agree to apply the updated version of the Personal Information Protection Policy.

Catalogue

I. Definition

Ingka Group: refers to INGKA Holding B.V. and its controlled entities. 

IKEA China: refers to IKEA (China) Investment Co., Ltd. and all legal entities invested by this company for IKEA Retail business in mainland (for the purpose of this Privacy Policy, excluding Hong Kong, Macau and Taiwan) of the People's Republic of China (hereinafter referred to as “China”). 

IKEA franchise system: refers to Inter IKEA Systems B.V., the owner of the IKEA Concept and worldwide IKEA franchisor, other IKEA companies which are responsible for supply and communication, and other IKEA franchisees.

Online channel: refers to all touchpoints provided by IKEA China that can be accessed or used via internet, including but not limited to IKEA China website (ikea.cn), IKEA mobile application (IKEA App), IKEA Tmall store, IKEA JD store, IKEA JD delivery store, “IKEA” WeChat mini-program, “IKEA Food” WeChat mini-program, “IKEA Store Service” WeChat mini-program, “IKEA Family Membership Parking” WeChat mini-program, and other online services governed by this Policy. Please refer to Annex 1 for more online channels and their operators.

Personal information: refers to various types of information recorded in electronic or other ways that is related to an identified or identifiable natural person, including but not limited to name, address, mobile phone number, and ID number, etc. but excluding anonymized information.

Marketing communication: refers to the communication sent to the customers for promotion and marketing of products or services via channels including but not limited to phone call, e-mail, instant messaging, and social networking by IKEA China, such as the information about store activities, service or product promotion. The information that must be sent to the customers for providing services, such as logistics information and recall hints are not marketing communication. 

Sensitive personal information: refers to personal information which, if leaked or misused, may result in the violation of an individual’s personal dignity or the endangerment of his or her personal or property security. Sensitive Personal Information includes biometric information, religious beliefs, specific identity information, health information, financial account information, location and tracking information, as well as the personal information of minors under the age of fourteen.

II. How we collect and use your personal information

1. We collect personal information through both online and offline means and use it for the purposes set out in this Policy. Online collection includes information you provide via online channels, information you provide when we contact and communicate with you online, and information automatically recorded by our information systems, such as your operation activities and log information, when you use the Products and Services. Offline collection includes information you provide via offline channels through paper or other offline forms, and information you provide when we contact and communicate with you offline.
2. We may also collect your personal information from third parties for the purposes set out in this Policy. We will specify the personal information collected from third parties as follows:

   Source channel	Type of personal information	Purpose of collection and use
   “IKEA” WeChat mini-program	WeChat avatar, WeChat nickname, WeChat OpenID, Union ID	To link your third‑party account with your IKEA China online account so that you may log in to and use our Products and Services directly via the third‑party account.
   IKEA Tmall Official Flagship Store	Tmall registered mobile number, gender, nickname, date of birth, and Tmall OUID	To create an IKEA membership, establish the correspondence between your Tmall account and your IKEA membership, synchronize your Tmall order information, and provide the Products and Services under this Policy, including IKEA Family membership services, profile completion, online shopping and payment, account registration/login, conducting internal audits, surveys, data analysis and research, and improving our Products and Services.
   	Order number, order delivery address	Process the order and provide the corresponding service.
   	Invoice information	Issue invoices.
   IKEA JD Official Flagship Store	JD.com member mobile number, JD.com user PIN, membership level change information, member cumulative number of member orders, cumulative amount of member orders, gender, name, email address, and date of birth	To create an IKEA membership, establish the correspondence between your JD.com account and your IKEA membership, synchronize your JD.com order information, and provide the Products and Services under this Policy, including IKEA Family membership services, profile completion, online shopping and payment, account registration/login, conducting internal audits, surveys, data analysis and research, and improving our Products and Services.
   	Order number, order delivery address	Process the order and provide the corresponding service.
   	Invoice information	Issue invoices.
   IKEA JD delivery store	JD delivery Member’s phone number, JD delivery user PIN	To create an IKEA membership, establish a link between JD delivery and IKEA membership, synchronize JD delivery order information, and provide products and services under this policy. This includes IKEA Club membership, membership information completion, online shopping and payment, account registration/login, conducting internal audits, surveys, data analysis and research, and improving our products or services.
   	Order number, order delivery address	Process the order and provide the corresponding service.
   	Invoice information	Issue invoices.

III. Personal Information We Collect and the Purposes of Processing

We need to collect certain personal information from you in order to provide the corresponding functional services and to achieve the relevant processing purposes described in this Policy. Functional services marked with “*” are our extended functional services, while those not marked with “*” are basic functional services. For basic functional services, if you refuse to provide the personal information required for such services, it may result in your inability to use the corresponding services in a normal manner. For extended functional services, if you do not agree that we provide such extended services to you, or you do not agree the provision of the personal information required for extended services, we will not provide the corresponding extended functional services to you; however, you may continue to use our basic functional services.

Certain functional services require access to device permissions, including camera, photo album (gallery), geolocation, clipboard, storage, and calendar permissions. The specific permission(s) required for each functional service will be indicated under the “Device Permission” column in the table below; where a functional service does not involve device permissions, “Not involved” will be indicated. You may enable or disable these permissions in your device settings. In addition, certain functions available through our online channels, or third‑party software development kits (“SDK”) integrated by us, may require additional device permissions. For details, please refer to the “ Mobile Application Permission List.”

Some functional services we provide also require the processing of your sensitive personal information. If you refuse to provide such sensitive personal information, you will be unable to use the corresponding functions and services. With respect to sensitive personal information, we will present in bold the Purpose of Processing, Type of Personal Information, and Device Permission. We will obtain your separate consent before collecting your sensitive personal information.

1. IKEA China website (ikea.cn), “IKEA” APP, “IKEA” WeChat mini-program

   Description of personal information types and collection frequency upon app launch: Each time the “IKEA” app is launched, we collect IDFA twice and IDFV three times to identify unique users, calculate active user numbers, session durations, and other metrics.

   Explanation of IDFA collection during silent operation: For users who have consented to this policy and authorized us to collect your IDFA, our “IKEA” App will collect your IDFA during silent operation in the foreground to identify unique users, calculate active user numbers, session duration, and other data.
   

   Explanation regarding silent state without location information access: For users who have consented to this policy and authorized us to collect your location information, our “IKEA” App and “IKEA” WeChat mini-program will collect your location in silent foreground scenarios to provide location-based features. Please refer to the table below for details.
   

   For detailed information regarding the personal information collected and its purposes by the IKEA China website (ikea.cn), “IKEA” APP, and “IKEA” WeChat mini-program, please refer to the table below:

   Functional Service	Purpose of Processing	Type of Personal Information	Device Permission
   Registration or Login an Account	To register or log in to an account; protect account security; verify identity; associate account with IKEA Family membership information so that you may enjoy the corresponding membership benefits; reset password; bind mobile number; modify the bound mobile number; and bind email address or WeChat account.	Mobile phone number, email address, WeChat account information, password, SMS verification code	Clipboard
   Online Shopping and Payment	To recommend nearby stores or pickup points based on your location; display pages more tailored to your needs; create a delivery address quickly; deliver products or services to you, and generate orders and payment confirmations.	Recipient’s name, delivery address, mobile phone number, order number, product or service information, payment amount, payment method, precise geolocation	Geolocation, clipboard
   	Issue an electronic VAT invoice with the natural person's name as the invoice header.	Name	Clipboard
   	Issue an invoice with the natural person's name as the header, and require that the invoice be organized and displayed within the individual's personal invoice folder.	Name and ID number (Natural Person Taxpayer Identification Number)	Clipboard
   	To send electronic VAT invoice.	Email address	Clipboard
   	To complete payment and confirm payment instructions.	Order number, payment amount, IP address	Not involved
   	To bind shopping card function and use wallet function for payment, and identify payment QR codes captured via screenshot and alert to payment code risks.	Transaction password, verification code, payment QR code	Clipboard, storage, photo album (gallery)
   Search for products and display	To enable rapid search for products and services; optimize the display of products and services; improve and optimize product search and personalized display features; and show products available in nearby stores.	Favorited products, favorited content, wish lists, search records, browsing history, IP address, device name, device model, device identifiers (IDFA/Android ID/UUID/OAID/IDFV; “IKEA” WeChat mini-program does not have the capability to collect device unique identifiers), operating system and application versions, language settings, screen resolution, public land mobile network (PLMN), browser type, and precise geolocation.	Camera/Image Sensor, photo album (gallery), storage, geolocation
   Smart search	To provide intelligent search services; provide products and product‑related information that match your search queries; recommend content related to products you have previously browsed and purchased in order to enhance your shopping experience and for security and compliance traceability.	Queries you enter, historical clicks, and purchased items	Clipboard
   Smart Matching	Within IKEA APP, to provide preview services for intelligent home matching solutions, including generating visual renderings and providing product matching recommendations. We do not store the images you upload. For security and compliance traceability of any unlawful user inputs, we retain logs of your image‑upload actions.	Space images you upload	Camera/Image Sensor, album (Gallery)
   Online experience	To collect and review of comments and images that you publish via the “Inspiration” feature or other commenting features.	The comments and images you upload and publish (which may contain personal information or sensitive personal information, including children’s personal information).	Camera/Image Sensor, album (Gallery), Storage, Clipboard
   	To provide product design tools and shopping lists to facilitate shopping and enhance the shopping experience, and association and storage of design solutions and/or shopping lists with your account for subsequent use.	The design solutions you create using the product design tools, your online shopping lists associated with your account	Not involved
   	To experience AR features, display of event pages.	Sensor information	Camera/Image Sensor
   Whole‑House and Kitchen Design Services	To provide appointment and consultation, enable you to experience IKEA whole‑home and kitchen design services, contact and communicate with you, and provide design solutions that meet your requirements and preferences.	Name, mobile phone number, mobile verification code, store for service, housing status, budget amount, planned renovation time, design requirements	Calendar, clipboard
   	To conduct satisfaction telephone survey.	Appointment information	Not involved
   IKEA Enterprise Member	register or log in to IKEA Enterprise Member account, protect account security, verify your identity.	Mobile phone number, WeChat account information, password, SMS verification code	Clipboard
   	To understand your preferred store, provide business‑to‑business services (including corporate procurement services, bulk procurement services, shopping card procurement services, delivery services, assembly services, installation services, and commercial space design services).	Business contact person’s name, mobile phone number, contact information, preferred store, address, referrer’s mobile phone number, and preferred store (selected by you or automatically matched based on geolocation)	Clipboard, geolocation
   	To conduct satisfaction telephone survey.	Appointment information	Not involved
   IKEA Family membership	To register as IKEA Family member.	Mobile phone number, SMS verification code, WeChat authorization information	Clipboard
   	Issue an electronic VAT invoice with the natural person's name as the invoice header.	Name	Clipboard
   	Issue an invoice with the natural person's name as the header, and require that the invoice be organized and displayed within the individual's personal invoice folder.	Name and ID number (Natural Person Taxpayer Identification Number)	Clipboard
   	To send electronic VAT invoice.	Email address	Clipboard
   	To understand your preferred store and provide personalized marketing communication (this service is only provided on the IKEA official website, “IKEA” App, and “IKEA” WeChat mini-program; for how we provide personalized recommendations on these channels and how to disable them, please see Section 3.1 “Supplementary Note on Personalized Recommendations” of this Policy), and conduct data analysis and research to improve our products and services.	Avatar, nickname, gender, date of birth, residential address, cohabitation information, renovation or remodeling plans, children‑related information (not provided/ no children/ whether the child has reached the age of majority), preferred store (selected by you or automatically matched based on geolocation), and content preference information.	Geolocation, camera, photo album (gallery), clipboard
   	To enjoy membership benefits, including but not limited to exclusive member discounts, events, and points mall.	Membership card number, member level, membership title and points details	Not involved
   Offline activity reservation and purchase	To register for offline activities, provide purchase services and activity reminder services.	Name, mobile phone number	Calendar
   	To complete payment and confirm your payment instructions.	Order number, payment account, IP address	Not involved
   Store assistant	To determine store location, locate the nearest mall.	Precise geolocation information	Geolocation
   	In‑store shopping bag: To generate orders when you pay for goods purchased offline through online payment method or service, complete payment and confirm payment instruction.	Recipient’s name, delivery address, mobile phone number, order number, information about products or services purchased, payment amount, payment method	Not involved
   	Shopping list: to enable quick checkout of products, complete payment and confirm your payment instructions.	Information about purchased products or services (obtained by scanning codes, entering product numbers, taking photos, or uploading images), order number, payment amount, and payment method	Camera, photo album (gallery), storage
   	In‑store experience feedback to improve the shopping experience.	Personal feedback	Clipboard
   	Smart shopping assistant: to provide an AI Q&A shopping assistant service, including answering questions and recommending products; retain query records for security and compliance traceability of unlawful user inputs.	Query content	Clipboard
   	Online buy‑back and resale services: to initiate assessment and quotation for buy‑back items; notify you of quotation results.	Buy‑back item information, product images, mobile phone number	Camera, photo album (gallery), Storage
   *Personalized recommendations	To predict your preference characteristics and provide personalized products you may be interested in.	Personal information collected under     Search for Products and Display, chat records of your communications with our customer service, and other personal information you choose to provide.	Not involved
   	Supplementary Note on Personalized Recommendations: We may, based on the above information, your chat records with our customer service, and other personal information you choose to provide, conduct data analysis or use algorithmic models to predict your preference characteristics, and push personalized products that you may be interested in only on the IKEA official website, “IKEA” App, and “IKEA” WeChat mini-program. We may also send marketing information to you via telephone, instant messaging, email, or social media, and conduct personalized marketing communications based on your preference characteristics. With your express consent, we may communicate with you via the “Yixiaojia” corporate WeChat account. You may choose whether to enable the personalized display feature. If you enable this feature, we will be able to provide personalized product search and recommendations or conduct personalized marketing based on your preferences to help you discover products of potential interest; if you disable this feature, the relevance between product retrieval, recommended products, and marketing content shown to you and your preferences will be reduced. If you need to change the personalized recommendations, you can do in the following ways: If you do not wish us to recommend personalized products to you on the IKEA official website, you may go to “My Profile” - “Personalized Recommendation” to turn off the personalized display feature; If you do not wish us to recommend personalized products to you on the “IKEA” App or the “IKEA” WeChat mini-program, you may go to “Settings” - “Privacy” - “Personalized Recommendation” to turn off the personalized display feature.
   *Marketing Promotion	To send you marketing information via telephone, instant messaging, email, and social media platforms, based on your preference characteristics, and, with your express consent, to communicate with you via the “Yixiaojia” corporate WeChat account.	Mobile phone number, email address, your personal information collected under Search for Products and Display, chat records of your communications with our customer service, and other personal information that you choose to provide.	Not involved
   	Supplementary note on marketing promotion: You may choose whether to receive marketing information sent by us, our affiliated companies, or our service providers via telephone, email, SMS, or printed materials. For marketing SMS from IKEA Family, you may update your subscription options on the account management pages provided on the IKEA official website (mobile version), the “IKEA” App, and the “IKEA” WeChat mini-program as follows: On the IKEA official website (mobile version): go to “My Profile” - “IKEA Family SMS” to adjust your settings; On the“IKEA” App : go to“My” - “Settings” - “Privacy” - “Receive IKEA Family SMS”; On the“IKEA”WeChat mini-program: go to “My” - “Settings” - “Privacy” - “Receive IKEA Family SMS". For marketing SMS, you may also reply “0” to unsubscribe; for marketing emails, you may unsubscribe via the unsubscribe link provided in the email. You may also update your subscription preferences for marketing information by contacting us through the contact methods listed in the “Contact Information” section of this Policy.

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2. IKEA Enterprise Membership B2B Portal (b2b.ikea.cn)

   Functional Service	Purpose of Processing	Type of Personal Information	Device Permission
   Log in to the website to use our online corporate (B2B) services to procure relevant products for your customers and employees	To log in to the website, verify the authenticity and validity of the user’s identity.	Mobile phone number, SMS verification code	Not involved
   Corporate (B2B) Services	To provide corporate (B2B) services (including corporate procurement services, bulk procurement services, shopping card procurement services, delivery services, assembly services, and installation services)	Business contact person's name, mobile phone number, contact information, address, preferred store, referrer’s mobile phone number	Not involved
   For the functional service, you undertake that you (not IKEA China) are responsible for obtaining consent from such customers or employees for the use of their personal information.

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3. “IKEA Restaurant Ordering” WeChat mini-program

   Functional Service	Purpose of Processing	Type of Personal Information	Device Permissions
   Login or Registration	To register or log in to an account; to verify identity; protect account security; associate your account with IKEA Family membership information so that you may enjoy the corresponding membership benefits; bind your mobile phone number; and bind your email address.	Mobile phone number, email address, WeChat account information, password, SMS verification code	Clipboard
   Service Store Recommendation	To provide convenient online ordering services and to locate the nearest store.	Precise geolocation information	Geolocation
   IKEA Family Membership	To register as an IKEA Family Member (including corporate members).	Mobile phone number, SMS verification code, WeChat authorization information	Clipboard
   	Issue an electronic VAT invoice with the natural person's name as the invoice header.	Name	Clipboard
   	Issue an invoice with the natural person's name as the header, and require that the invoice be organized and displayed within the individual's personal invoice folder.	Name and ID number (Natural Person Taxpayer Identification Number)	Clipboard
   	To send electronic VAT invoice.	Email address	Clipboard
   	To understand your preferred store; to provide personalized marketing communications only on the IKEA official website, the “IKEA” App, and the “IKEA” WeChat mini-program (for how we conduct personalized recommendations on these channels and how to disable them, please see Section 3.1 “Supplementary Note on Personalized Recommendations” of this Policy); and to conduct data analysis and research to improve our products and services.	Avatar, nickname, gender, date of birth, residential address, cohabitation information, renovation or remodeling plans, children‑related information (not provided / no children / whether the child has reached the age of majority), preferred store (selected by you or automatically matched based on geolocation), and content preference information	Geolocation, camera, photo album (gallery), clipboard
   	To enjoy membership benefits, including but not limited to exclusive member discounts, events, and the points mall.	Membership card number, membership level, membership title, and points details	Not involved
   Online ordering and payment	To transmit order information to the store for meal preparation.	Order number, product or service information	Not involved
   	To complete payment and confirm your payment instructions, payment security control.	Order number, product or service information, payment amount, payment method, IP address, mobile phone number	Not involved
   	Issue an electronic VAT invoice with the natural person's name as the invoice header.	Name	Clipboard
   	Issue an invoice with the natural person's name as the header, and require that the invoice be organized and displayed within the individual's personal invoice folder.	Name and ID number (Natural Person Taxpayer Identification Number)	Clipboard
   	To send electronic VAT invoice to you, modify invoice email address.	Email address, mobile phone number	Clipboard

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4. “IKEA Member Parking” WeChat mini-program

   Functional service	Purpose of Processing	Type of personal information	Device permissions
   Location and parking fee inquiry	To quickly locate store locations and enable related services; pay or inquire about parking fees.	Precise geolocation information; nearby store information; license plate number	Geolocation

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5. “IKEA Store Assistant” WeChat mini-program

   Function Service	Purpose of Processing	Type of Personal Information	Device Permissions
   Login or Registration	To register or log in to an account; verify identity; protect account security; associate your account with IKEA Family membership (including corporate members) so that you may enjoy the corresponding membership benefits; bind your mobile phone number; and bind your email address.	Mobile phone number, email address, WeChat account information, password, SMS verification code.	Clipboard
   Service Store Recommendation	To locate the nearest store and provide corresponding in-store services.	Precise geolocation information	Geolocation
   Membership Information Completion	To complete and update your membership profile and provide you with personalized services; modify the bound mobile phone number.	Avatar, nickname, gender, date of birth, residential address, SMS verification code	Camera, photo album (gallery), storage, clipboard
   Whole-house and kitchen design service	To provide appointment and consultation and enable you to experience IKEA whole‑home and kitchen design services; contact and communicate with you; and provide design solutions that meet your requirements and preferences.	Name, mobile phone number, mobile verification code, store for service, housing status, budget amount, planned renovation time, design requirements	Calendar, clipboard
   	To conduct satisfaction telephone survey.	Appointment information	Not involved
   Corporate (B2B) Services	To provide corporate services, including delivery services, assembly services, installation services, and commercial space design services.	Business contact person’s name, mobile phone number, contact information, address, preferred store, referrer’s mobile phone number	Clipboard, Calendar
   	To conduct satisfaction telephone survey.	Appointment information	Not involved
   IKEA Family Membership	To register you as an IKEA Family member (including corporate members).	Mobile phone number, SMS verification code, WeChat authorization information	Clipboard
   	Issue an electronic VAT invoice with the natural person's name as the invoice header.	Name	Clipboard
   	Issue an invoice with the natural person's name as the header, and require that the invoice be organized and displayed within the individual's personal invoice folder.	Name and ID number (Natural Person Taxpayer Identification Number)	Clipboard
   	To send electronic VAT invoices.	Email address	Clipboard
   	To understand your preferred store and to provide personalized marketing communications only on the IKEA official website, the “IKEA” App, and the “IKEA” WeChat mini-program (for how we provide personalized recommendations on these channels and how to disable them, please see Section 3.1 “Supplementary Note on Personalized Recommendations” of this Policy); and to conduct data analysis and research to improve our products and services.	Avatar, nickname, gender, date of birth, residential address, cohabitation information, renovation or remodeling plans, children‑related information (not provided / no children / whether the child has reached the age of majority), preferred store (selected by you or automatically matched based on geolocation), content preference information	Geolocation, Camera, Photo Album (Gallery), Clipboard
   	To enjoy membership benefits, including but not limited to exclusive member discounts, events, and the points mall.	Membership card number, membership level, membership title, points details	Not involved
   Offline activity reservation and purchase	To register you for offline activities; provide purchase services; send activity reminders.	Name, mobile phone number	Calendar
   	To complete payment and confirm your payment instructions..	Order number, payment amount, IP address	Not involved
   Determine Store Location	To locate the nearest store.	Precise geolocation information, nearby store/mall information	Geolocation
   In‑store Shopping Bag	To generate orders; deliver products or services purchased at offline stores through online methods; complete payment and confirm payment instructions.	Recipient’s name, delivery address, mobile phone number, order number, information about products or services purchased, payment amount, payment method.	Camera, Photo Album (Gallery).
   Shopping route	To help you find the location of the corresponding products and to provide route maps.	Preferred product information, precise geolocation	Geolocation
   In-store experience feedback	To collect your feedback to improve services.	Feedback content	Storage, clipboard

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6. IKEA WeChat Official Account

   Functional service	Purpose of processing	Types of personal information	Device permissions
   Registration or login account	To register or log in to an account; browse content on our WeChat Official Account.	WeChat nickname, OpenID, Union ID	Not involved

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7. Offline shopping service and experience

   Functional service	Purpose of processing	Types of personal information	Device permissions
   Offline Shopping	To deliver products; provide installation services; provide kitchen measurement services.	Name, delivery address, contact information (mobile phone number and email address);	Not involved
   	To place orders and make payments for goods or services.	Payment method, information about purchased goods or services, associated transaction/reference number, payment amount
   	To provide after‑sales services, points, and other membership benefits.	Purchase information associated with your IKEA Family membership card number
   	To perform real‑name registration of purchased or used goods or services as required by applicable laws and regulations.	Name, ID card number, mobile phone number
   Item Borrowing Service	To register the borrowing and return of items or resources at offline stores.	Name, contact information	Not involved
   Free Wi-Fi	To provide free Wi‑Fi; to perform network security obligations as required by laws and regulations (SMS real‑name authentication, mini-program mobile‑number verification, online activity auditing, log retention); and conduct internal operational data analysis.	Mobile phone number (for SMS real‑name authentication and mini-program mobile‑number verification), online activity, logs, Wi‑Fi usage location, and Wi‑Fi usage duration	Clipboard

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8. Children-Related Services

   Functional service	Purpose of processing	Types of personal information	Device permissions
   Småland (Children's Playground)	To contact the child’s parent or guardian in a timely manner during the child’s visit to the playground; verify the identity of the parent or guardian who claims the child.	Child’s name, age, special requirements, parent/guardian’s name, mobile phone number	Not involved
   Children’s Passport	To allow a child’s parent or guardian to apply for and register a “Children’s Passport” so that the child may participate in our children’s activities or receive relevant marketing information.	Child’s name, date of birth	Calendar

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9. Consultation and After-Sales

   Functional service	Purpose of processing	Types of personal information	Device permissions
   Service Hotline, Online Chat and Email Customer Service	To provide more convenient and personalized services; to contact and communicate with you.	Phone number (caller ID), email address, login account (username), complaint history	Camera, Photo Album (Gallery), Storage, Clipboard
   Identity Verification	To protect account security; provide order‑related customer service and after‑sales services.	Account information, IKEA Family membership information, proof‑of‑purchase information, order information, verification code	Clipboard
   Order Inquiry	To enable you to inquire about order information via “My” - “My Orders”; for offline shopping orders, to allow you to enter an iSell order number or, with your authorization, to use the camera to scan and recognize paper orders.	iSell order number, paper order information	Camera, Photo Album (Gallery), Clipboard
   After-Sales Service	To verify and resolve the issues you raise.	Personal information you provide, proof of purchase, account information, IKEA Family membership information, related order information, consultation and complaint history.	Camera, Photo Album (Gallery), Storage, Clipboard
   Self-service After-Sales	To provide returns and exchanges operations and corresponding after‑sales services.	Name, contact number, address, relevant supporting documents, product images	Camera, Photo Album (Gallery), Storage, Clipboard

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10. Others

    Functional service	Purpose of processing	Types of personal information	Device permissions
    * Internal Audit, Surveys, Data Analysis and Research; Improvement of Products and Services	To conduct internal audits, surveys, data analysis and research; to improve IKEA products and services; to provide products and services that better meet your needs.	Full name, contact information, delivery address, email address, records of your purchases of IKEA products or services, and any other information that you choose to share with us	Camera, Photo Album (Gallery), Storage, Clipboard
    Ensuring the Stability and Security of Services	To perform identity verification; to implement security protection; to conduct fraud monitoring and prevention; to prevent or prohibit unlawful activities; to mitigate risks; and to perform archiving and backup, in order to ensure the stability and security of the services.	Personal information collected by us or provided by you in connection with the provision of our Products and Services	Not involved

IV. Legal Bases for Processing Personal Information

We process your personal information on the following legal bases:

1. with your consent;

2. where necessary for the conclusion or performance of a contract to which you are a party, or where necessary for human resources management carried out in accordance with lawfully formulated labor rules and lawfully concluded collective agreements;

3. where necessary for the performance of statutory duties or statutory obligations;

4. where necessary to respond to public health emergencies, or, in emergency circumstances, to protect the life, health, or property of natural persons;

5. for activities conducted in the public interest, such as news reporting and public oversight, collecting and using your personal information within a reasonable scope;

6. where, in accordance with applicable laws and within a reasonable scope, we process personal information that you have publicly disclosed or that has otherwise been lawfully made public;

7. other circumstances as provided by laws and administrative regulations.

V. How We Share, Disclose, and Transfer Personal Information

1. Sharing

   We only share your personal information with the following recipients with your consent or on other legal bases permitted under applicable laws:

   (1) our affiliated companies. to provide you with products and services jointly offered by us and our affiliated companies, we may share your personal information with such affiliated companies. We only share the personal information that is necessary and will process such information in accordance with the purposes, duration, and processing methods set out in this Policy and in the personal information protection policies of our affiliated companies.

   (2) operator of the Livat Mall. We jointly offer the Livat–IKEA Co‑branded Membership (“Double Membership”) with the operator of the Livat Mall. If you register for the Double Membership, we will share your membership information with the mall operator to provide you with the Double Membership services and to safeguard your membership benefits.

   (3) third-party platforms. To enable you to register for and log in to your account through a third‑party account, and to use our products and services, we may share your account information, including the mobile number you provide during registration, with third‑party platforms. With your authorization, we may obtain your third‑party account information from such platforms and link it to your account with us.

   (4) service providers. We may share your personal information with our service providers to enable them to provide services necessary for us to offer products and services to you. Such service providers include cloud service providers, analytics providers, identity verification providers, logistics service providers, delivery service providers, installation service providers, technical service providers, marketing information delivery service providers, advertising service providers, and others. We require all service providers to use your personal information only for the purposes set out in the relevant service agreements.

   (5)third-party payment companies. When you purchase products or services, we may need to use third‑party payment companies to complete payment. In this process, we may need to provide your relevant information to such third‑party payment companies. After processing your payment instructions, third‑party payment companies will also synchronize the transaction results with us, so that we may verify the payment status and provide the corresponding products or services to you in a timely manner.

   (6)professional service institutions. We may share your information with professional service institutions, such as insurance companies, audit institutions, accounting firms, and law firms, so that they may provide the relevant professional services to us.

   For more details about how we share personal information with third parties, please refer to the List of Personal Information Shared with Third Parties.

2. Entrusted information processing

   To provide you with IKEA-related products and services, we may entrust third‑party service providers to process personal information on our behalf to support relevant operations and services. We may transmit your personal information, i.e., information that can identify you, including your name, contact details, email address, and device identifiers, to vendors, service providers, and other partners that support our business, so that they can provide logistics, delivery, installation, and technical services, deliver IKEA marketing information, analyze how our services are used, measure the effectiveness of advertising and services, and provide customer support. For example, entrusted partners may process the following types of personal information:

   (1) logistics service providers: To fulfill your orders, we need to share the recipient’s name, contact details, address, and order information with logistics service providers so that they can provide delivery services.

   (2) authorized partners for advertising and data analytics: In compliance with applicable laws and commonly adopted industry security practices, we entrust these partners to process information related to advertising placement, reach, and effectiveness. We may share your device information and browsing information with advertising and data analytics partners to provide you with personalized content and enhance service quality. To monitor the effectiveness of advertisements placed by IKEA, we may entrust third‑party partners to collect your device information and information on clicks and views relating to advertisements and our services. To provide you with more personalized advertising or content, we may entrust third‑party media to process certain personal information (such as your mobile phone number and device identifiers) to better understand your interests or preferences and to carry out related promotional activities.

   (3)installation service providers: To provide installation services, we need to share your name, contact details, address, and order information with installation service providers so that they can perform installation services.

   (4)technical service providers: For example, as a software and technical service provider, IKEA IT AB may, when providing technical services, remotely access your personal information from outside the jurisdiction.

   Technical service providers: For example, as a software and technical service provider, IKEA IT AB may, when providing technical services, remotely access your personal information from outside the jurisdiction.

3. Disclosure

   We may disclose your personal information to government authorities, administrative or judicial institutions, or other entities or individuals under the following circumstances:

   (1) where the disclosure is necessary to comply with legal requirements;

   (2) where necessary to perform our rights and obligations under the Terms of Use and this Policy;

   (3)where necessary to protect our security, property, or rights and interests;

   (4) where necessary to protect your security, property, or rights and interests;

   (5) where necessary to prevent, investigate, or stop unlawful activities;

   (6) other circumstances where there is a legal basis for the disclosure of personal information.

4. Transfer

   If, due to a merger, division, dissolution, or bankruptcy, it becomes necessary to transfer your personal information, we will inform you of the name and contact information of the recipient. The recipient shall continue to perform the obligations of a personal information processor.

VI. How We Use Cookies, SDKs, and Similar Tools and Plugins

We use Cookies, SDKs, and similar tools and plugins through our online channels to collect and process users’ personal information. For details on the Cookies and similar tools and plugins that we use, please refer to the IKEA Cookie Policy. For details on the SDKs and similar tools and plugins that we use, please refer to the List of Personal Information Shared with Third Parties.

VII. How We Protect Users’ Personal Information 

We take appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or loss.

As the Internet is not an absolutely secure environment, and communications via email, instant messaging, or social software may not be fully encrypted, we recommend that you use strong passwords and remain cautious in protecting the security of your personal information when using such tools.

VIII. Handling of Personal Information Security Incidents

If your personal information is accessed, disclosed, altered, or lost without authorization (“personal information security incident”), we will immediately take remedial measures to reduce or avoid any resulting harm. If our measures can effectively prevent harm caused by the incident, we may not notify you.

Where we are required by applicable laws to notify the authorities responsible for personal information protection and/or to notify you, we will do so in a timely manner.

IX. Retention Period

We will retain your personal information for the period required by applicable laws and regulations, for the period necessary to achieve the purposes set out in this Policy, or for the period agreed upon in the relevant agreements.

Upon the expiry of the retention period, we will delete your personal information or anonymize it. If deletion is technically difficult to achieve, we will store your personal information and take necessary security measures, and will not further process it or use it for any other purposes.

X. Location of Personal Information Storage

In principle, personal information that we collect and generate within the People’s Republic of China is stored within the territory of the People’s Republic of China. As the Ingka Group is a multinational company, our overseas technical and management personnel may, only where necessary, access your personal information that is stored within China for group operations and management purposes. Only after obtaining your separate consent and meeting the necessary conditions prescribed by applicable laws and regulations may your personal information be transferred to an overseas jurisdiction in the country/region where you use the products or services. In addition, we will take necessary measures to ensure that the overseas recipient’s processing of personal information meets the personal information protection standards required under Chinese law. For specific information regarding the cross‑border transfer of your personal information, please refer to the IKEA China Privacy Statement for Cross-Border Transfer of Personal Information of Customers.

XI. User Rights

You have the following rights regarding the processing of your personal information:

1. Information and Decision‑Making of Personal Information

   You have the right to be informed about, and to make decisions on, the processing of your personal information.
   

2. Restriction or Refusal of the Processing of Personal Information

   You have the right to restrict or refuse our processing of your personal information. For example, you have the right to refuse that decisions be made solely through automated decision‑making.

   You have the right to refuse information push and commercial marketing based on automated decision‑making; the right to request that we provide an explanation where a decision made through automated decision‑making has a significant impact on your personal rights and interests; and the right to refuse that decisions be made solely through automated decision‑making.
   

3. Access and Copy of Personal Information

   You have the right to access and obtain a copy of your personal information.

   You may access and view the personal information and your historical shopping orders retained by IKEA through the account management pages available on our online channels, including: on our website, via “My Profile”; in the “IKEA” App, via “Settings” – “Account Security”; in the “IKEA” WeChat  mini-program, via “My” – “Personal Information".

   You have the right to obtain a copy of your personal information. If you need to obtain a copy of the personal information we have collected about you, you may obtain it through the “IKEA” App by navigating to “Settings” – “Privacy” – “Personal Information Export”, and adding your email address to receive the copy.
   

4. Correction and Supplementation of Personal Information

   If you discover that your personal information is inaccurate or incomplete, you have the right to request that we correct or supplement it.

   You may update or correct inaccurate, outdated, or incomplete personal information on the corresponding pages referred to in Section 11.3 Access and Copy of Personal Information. For example, after you change your mobile phone number, you should promptly update the mobile phone number bound to your IKEA account to protect the security of your personal information.
   

5. Deletion of Personal Information

   Under the following circumstances, you have the right to request us to delete your personal information:

   (1) the processing purpose has been achieved, cannot be achieved, or is no longer necessary for achieving the processing purpose; 

   (2) we have ceased providing services, or the retention period has expired;

   (3) you withdraw your consent;

   (4) we process personal information in violation of laws, administrative regulations, or agreements;

   (5) other circumstances as provided by laws and administrative regulations.

   Where the retention period prescribed by laws and administrative regulations has not expired, or where it is technically difficult to delete personal information, we will cease processing other than storage and the taking of necessary security protection measures.

6. Account Deregistration

   You may deregister your registered IKEA account and IKEA Club membership. Deregistration will erase your account information and it cannot be restored, except for information that must be retained in accordance with laws and regulations. If there are any virtual assets under your account (such as account balance, points, or bound gift cards), you are advised to use them before deregistration, as they cannot be restored after deregistration.

   To process your deregistration application, we need to verify that all of the following conditions are satisfied:

   (1) we have fully performed our obligations under the Terms of Use and any other agreements entered into with you; and

   (2) you have fully performed your obligations under the Terms of Use and any other agreements entered into with us.

   You may deregister your account via the “IKEA” App by navigating to “My” – “Settings” – “Account Security” – “Deregister Account”. Alternatively, you may contact “Online Customer Service” through our online channels, such as via “IKEA” WeChat  mini-program at “My” – “Settings” – “Account Security” – “Deregister Account” – “Online Customer Service”, or via the “IKEA Store service” mini-program at “Settings” – “Deregister Account and Complaints".
   

7. Explanation of Rules for the Processing of Personal Information

   You have the right to require us to provide an explanation of the rules for the processing of personal information.
   

8. Withdrawal of Consent

   For the processing of your personal information that is based on consent, you have the right to withdraw your consent; however, the withdrawal of consent does not affect the lawfulness of processing carried out on the basis of your consent prior to the withdrawal. In addition, where the withdrawal of consent results in our inability to continue processing your personal information, you shall bear the consequences thereof.

   You may turn off device permissions via the “IKEA” App by navigating to “My” – “Settings” – “Privacy” – “System Permission Settings”. You may also withdraw the entirety of our authorization based on your consent to continue collecting your personal information by deregistering your account.

9. How to Exercise the Above Rights

   If you need to exercise the above rights, you may do so by using the self‑service options available through the respective online channels specified under each of the rights above, or you may contact us through the contact details set out in this Policy.

   To ensure security, you may be required to submit a written request or otherwise provide proof of your identity. We may first require you to verify your identity before processing your request.

   We generally respond to your rights requests within 15 days. If the circumstances are complex and require a longer processing time, we will inform you in a timely manner.

   If the request to exercise the above rights cannot be fulfilled, we will explain the reasons.

   For reasonable requests, we do not, in principle, charge fees; however, for requests that are repeatedly made or exceed a reasonable limit, we may charge certain cost‑based fees depending on the circumstances. We may refuse requests that are groundlessly repetitive, require excessive technical means (for example, requiring the development of new systems or fundamental changes to existing practices), pose risks to the legitimate rights and interests of others, or are highly impracticable.

   We may be unable to respond to your request under the following circumstances:

   (1) where directly related to national security or national defense security;

   (2) where directly related to public security, public health, or significant public interests;

   (3) where directly related to criminal investigation, prosecution, trial, or enforcement of judgments;

   (4) where there is sufficient evidence indicating subjective malice or abuse of rights on your part;

   (5) where responding to your request would cause serious harm to the legitimate rights and interests of you or other individuals or organizations;

   (6) where the request involves trade secrets;

   (7) other circumstances as required by laws and administrative regulations.
   

XII. Protection of Minors’ Personal Information

We do not proactively seek or collect personal information from minors under the age of 18. However, when we provide offline services intended for minors, such as the Småland children’s play area and the children’s passport, we may, under the principles of specified purposes and data minimization, and with the explicit consent of parents or other guardians, collect personal information of minors under the age of 18 directly from parents or other guardians. Before collecting personal information of minors, we will inform parents or guardians, through a separate Personal Information Protection Policy for Minors, how we collect, use, and protect the personal information of minors.

Before using our services, please ensure that you are an adult, or use our services under the guidance of a parent or other guardian. Before parents or guardians provide us with minors’ information, please carefully read this Policy and the Personal Information Protection Policy for Minors so as to better safeguard your child.

We will not send any marketing information to minors. If we discover that we have collected personal information of minors without first obtaining consent from a parent or other guardian, or if a guardian requests that we delete a minor’s information, we will seek to delete the relevant information as soon as possible.

XIII. Third-party Products and Services

When providing our products and services, we may use third‑party products and services. Where you use such third‑party products and services, the applicable service terms and rules for the processing of personal information are subject to the service agreements and personal information protection policies of the relevant third‑party service providers.

XIV. Revisions

We may revise this Policy from time to time in accordance with legal and regulatory requirements and based on the needs of providing our products and services. We will publish the revised version of this Policy in a timely manner and explain the updates.  We will provide reminders via pop‑ups, and seek your renewed consent to the revised version. We will also archive prior versions of this Policy for your reference.

XV. Contact Information

If you have any questions about this Policy, or if you wish to make a complaint or report, please contact us via the customer service hotline and email below. In general, we will reply within 15 days. If the issues involved are complex and require a longer processing time, we will inform you in a timely manner.

We have also established a personal information protection department. If your issue remains unresolved after contacting the customer service hotline, you may contact our personal information protection department at [email protected], or by mail to 4F, Building A, IKEA Office Building, No. 788 Jinzhong Road, Changning District, Shanghai. You may also use the foregoing email address and mailing address to contact our personal information protection officer.

If you are not satisfied with our response, you may file a complaint or report with the relevant regulatory authorities in your jurisdiction. You can also contact us and we will provide you with applicable channels for complaint or report based on your specific circumstances.

XVI. Others

1. This policy is written in both Chinese and English, and both versions have equal effect. In case of any inconsistency between the Chinese and English versions, the Chinese version shall prevail.

2. You agree that any dispute between you and us arising from this Policy (a “Dispute”) shall be governed by the laws of the People’s Republic of China, excluding its conflict‑of‑laws rules. Unless otherwise prohibited, any disputes, claims, or actions arising directly or indirectly from, or relating to, the foregoing shall be submitted to the people’s court with jurisdiction at the place where the operator is located for resolution in accordance with the laws of the People’s Republic of China.

Annex 1：List of Online Channel Operators