At IKEA, we believe the only way to lower a price is by making sure that quality stays the same. That is why we spend so much time looking for the best way to design, produce and (flat) pack everything. Time that, in the end, is money everyone saves: IKEA in the overall costs, you in the retail price. So you see, there’s more to that little red tag than just a great price - there’s also a never ending story of a brand trying to make more, for less - so than you can pay less, for more.