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THIS IS IKEA

Right now at IKEA

Let’s play – it’s vital for all of us.
Play is for everyone, every day – when we do it we connect, create, recharge, escape and explore. That’s why, during our IKEA Let’s Play for Change campaign, we’ve made our stores playful places to be. Because we want to show you how play makes everyday life more playful.
Play is so vital that the UN Convention on the Rights of the Child declares that every child has a right to it. Yet millions of children across the world are denied this fundamental right to play and develop in a safe, secure environment. Through our Let’s Play for Change campaign, the IKEA Foundation has partnered with six leading organisations to provide even the most vulnerable children with safe places where they can play, develop and simply enjoy being kids.
Learn more about Let’s Play for Change
Play more! Look out for these IKEA Let’s Play campaign graphics to get inspiration and ideas!
Your kid’s drawing can materialise into a soft toy to be sold in every IKEA store! The IKEA Let’s Play campaign wants to inspire families to have fun by playing at home!
We know play
Our third IKEA Play Report is part of the world’s largest body of research on play, so you could say we’re play geeks. With this knowledge we created a mini guide to inspire play at home – and designed our Children’s IKEA range so it’s playful and smart.
Our Soft toy drawing competition
– creativity for good
We’re calling on all IKEA FAMILY members’ creative kids, aged 0–12, to come and take part in the IKEA soft toy competition held at IKEA stores between Nov.18-Nov. 25, 2018, The most unique creations will be turned into real toys, to be sold in every IKEA store and to inspire kids play across the world.
SAGOSKATT
Designed by kids to help other kids, the funny, friendly SAGOSKATT soft toy family is back. The part purchase price of each toy will be donated to local charities in order to support every child’s right to play and develop.
The IKEA SAGOSKATT soft toy series was designed by kids to help other kids.