STARTTID Backpack, pink-red, 12 l

Today, we spend more and more time outside the home. “If you’re constantly on the go, you need easy, organised solutions to be able to bring the things you need with you”, says Holly Harraway, who’s been involved in the development. “We talked to people with different lifestyles, interests and needs. What we found out made it clear that the bags had to be developed from an activity-based perspective.” Designed inside out “We used our knowledge of how to organise the home, to build solutions for the bags that make them functional and practical”, she says. It resulted in bags in different styles and sizes, for different needs and activities. With keyholders and compartments for laptops. But also, zip-up and hidden pockets for valuables – on the outside for quick access, on the inside for extra safety. “You want to be able to access your belongings quickly and safely no matter how or where you’re travelling.”