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The Vision of IKEA Food We are guided by our vision of creating a better everyday life for everyone – responsible seafood sourcing is a natural contribution to this vision. Our commitment to only sell and serve ASC or MSC certified products makes over 23 responsibly produced seafood species available to over 600 million customers in 47 markets.
Marine Stewardship Council The MSC is an international non-profit organisation, established with a vision for the world’s oceans to be teeming with life, and seafood supplies safeguarded for this and future generations. tions. MSC’s ecolabel and certification programme recognises and rewards sustainable fishing practices. The MSC Chain of Custody makes sure that seafood from MSC certified fisheries is identified and kept separate every step of the way. Every company in the supply chain must have a MSC Chain of Custody certificate which is independently audited.
Aquaculture Stewardship Council The ASC is an international not-for-profit organisation, which manages a certification and labelling program- me for responsibly farmed seafood. The mission of ASC is to transform aquaculture towards environmental sus- tainability and social responsibility by recognising and rewarding responsible fish farming.sponsible fish farming. The ASC Salmon Standard was launched in 2012 as a result of the Salmon Aquaculture Dialogue that began in 2004, initiated by World Wide Fund for Nature (WWF). This Dialogue involved IKEA and other industry stakeholders.